the coca-cola company + IBM

From sensing the future to making it happen.

Unboundary's views were shaped by our early work with IBM and The Coca-Cola Company.

When Lou Gerstner took the helm of IBM, he and his team brought Unboundary along. For the next seven years, we were a part of what many still regard as the greatest corporate turnaround.

Corporate turnarounds — and turnaround CEOs — are nearly a thing of the past. That's because there is little forgiveness now for falling behind. 

What our work with IBM taught us was the value of ensuring an organization's culture has aligned perspective on what the world and its customers need from it.

“The mid-1990s turnaround of IBM involved all the issues of self-examination and redefinition that come with a near-death experience.  The work Unboundary helped to shape was much more than 'branding,' 'marketing,' or 'communications.' It was rethinking a great company back to life.”

Jon Iwata
Retired Senior Vice President, Marketing & Communications, IBM
Becoming better collectively

When CEO Neville Isdell gave 150 managers the job of reinventing The Coca-Cola Company, Unboundary helped the group explore, synthesize and communicate its plan.

The result was Manifesto for Growth — a vision-and-values-to-metrics-and-processes transformation of The Coca-Cola Company. 

The power of Manifesto was Isdell's understanding that we don't solve our problems, our problems solve us.

What our work on Manifesto taught us is that, when pressed, people know how to close the gap between who they are and who they intend to be — individually, and collectively.

“Of the many important projects on which Unboundary collaborated with us, Manifesto for Growth is the one of which I'm particularly proud.”
Neville Isdell
Former Chairman and CEO,
The Coca-Cola Company

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