Significance is the standard for business success in this century.
A company’s ability to be significant to society often begins with letting go of the old warhorse called “mission” and replacing it with purpose. Purpose gives a company a bolder, more modern definition of success, better aligned to what society expects of business today.
Defining and pursuing purpose deeply integrates culture and brand, finally revealing a company’s true identity. It makes a company more meaningful to its employees, more relevant to its stakeholders and, ultimately, significant to society. Significant companies rise quickly above their competitors because people want to see them succeed — and will actually help do their marketing for them.
What We Do
We help companies define their purpose and pursue significance in three ways:
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Consulting
Unboundary’s expertise covers a wide range of services, from meta-level strategy to initiative planning to simple advice.
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Communications Design
The Coca-Cola Company
When Chairman and CEO Neville Isdell charged 150 managers with the job of reinventing The Coca‑Cola Company, Unboundary helped the group capture, synthesize and communicate its plan. The result was a new Manifesto for Growth, which expanded and modernized the giant company’s definition of success.InterfaceFLOR
InterfaceFLOR is the model for how to transform a business in pursuit of environmental sustainability. Since 1995, the company has worked toward an audacious goal: getting off oil completely by 2020. Unboundary works continually to ensure that InterfaceFLOR’s goal — and the innovations the company creates to meet it — are easily understood.FedEx
FedEx isn’t significant because it can deliver packages overnight. It’s significant because it connects people and businesses to new opportunities and markets, which improves standards of living all over the world. Unboundary developed and still maintains a thought leadership platform, Access, that demonstrates the deeper relevance of FedEx.Charles Schwab
Five years ago, Unboundary helped Charles Schwab Corporation begin its pursuit of purpose. We helped the company define a purpose statement — “to help everyone be financially fit” — that captures both the vision of the company’s pioneering founder and the work the company does every day to ensure that the power of the markets is accessible to everyone, regardless of how much they have to invest.Three Dot Dash
Three Dot Dash is a global teen leadership initiative of the We Are Family Foundation, founded by legendary musician/producer Nile Rodgers. 3DD finds, mentors and helps support the efforts of young peacemakers around the globe, honoring the memory of Mattie J.T. Stepanek. Unboundary developed the name, identity and communication materials that have helped 3DD have global impact.WhiteWave
Becoming the earth’s favorite food company is a bold ambition, even for the company behind trailblazing national brands such as Silk Soymilk and Horizon Organic dairy products. WhiteWave partnered with Unboundary to show how the company’s actions, innovations and successes are creating a new model for the food industry. -
Workshops
We ground a company’s leaders and chief communicators in the trends and forces that shape their business. We collaborate with them to clarify what sets them apart. And we focus their messaging and decision making in ways that keep them traveling along the path to significance.
What People Are Saying About Us
“Unboundary’s given us ideas that have literally become assets to the company, and they work with us to build equity in those assets every day.”
Fred Smith, FedEx Corporation
“Of the many important projects on which Unboundary collaborated with us, Manifesto for Growth is the one of which I’m particularly proud.”
Neville Isdell, The Coca-Cola Company
Client List
Accenture
AT&T
BellSouth
The Coca-Cola Company
Dow Jones
Equifax
FedEx
HP
IBM
InterfaceFLOR
Johnson & Johnson/Vistakon
Nasdaq
Newell Rubbermaid
Novartis OTC
Polo Ralph Lauren
RJR Nabisco
Charles Schwab
Sesame Street/Cooney Center
St. Joe
Three Dot Dash/We Are Family Foundation
WhiteWave Foods
Who We Are
Unboundary is a strategic studio — a hybrid of strategy and design — with 24 years experience in helping companies through periods of significant growth or important evolution or transformation.
We’re an intentionally small and independent team of about 30 people; our own growth has come primarily from reputation, referral and portability (that is, clients tend to take us with them as they advance in their careers).
We’ve seen the power of companies when they pursue a well understood purpose. Our aim is to use our talents for the greatest good, on behalf of our clients and everyone whose interests and lives they touch.
Contact
Tod Martin, President & Chief Executive
office: (404) 614-4299 extension: 272
cell: (404) 906-7234
384 Northyards Blvd NW,
Roundhouse Suite 100
Atlanta, GA 30313
phone: (404) 614-4299
fax: (404) 614-4288