A company’s ability to be significant to society often begins with letting go of the old warhorse called “mission” and replacing it with purpose. Purpose gives a company a bolder, more modern definition of success, better aligned to what society expects of business today.
Defining and pursuing purpose deeply integrates culture and brand, finally revealing a company’s true identity. It makes a company more meaningful to its employees, more relevant to its stakeholders and, ultimately, significant to society. Significant companies rise quickly above their competitors because people want to see them succeed — and will actually help do their marketing for them.
Fred Smith, FedEx Corporation
Neville Isdell, The Coca-Cola Company
The Coca-Cola Company
Johnson & Johnson/Vistakon
Polo Ralph Lauren
Sesame Street/Cooney Center
Three Dot Dash/We Are Family Foundation
Unboundary is a strategic studio — a hybrid of strategy and design — with 25 years experience in helping companies through periods of significant growth or important evolution or transformation.
We’re an intentionally small and independent team of about 24 people; our own growth has come primarily from reputation, referral and portability (that is, clients tend to take us with them as they advance in their careers).
We’ve seen the power of companies when they pursue a well understood purpose. Our aim is to use our talents for the greatest good, on behalf of our clients and everyone whose interests and lives they touch.
Tod Martin, President & Chief Executive
office: (404) 614-4299 extension: 272
cell: (404) 906-7234
384 Northyards Blvd NW,
Roundhouse Suite 100
Atlanta, GA 30313
phone: (404) 614-4299
fax: (404) 614-4288